A froggie equivalent of the WI nudie calendar:

Making a smelly cheese sexy is no easy task, but a
group of French women posing in their underwear are giving it their
best shot.

The
Calendrier des From’Girls (Cheese Girls’ Calendar) is the brainchild of
Véronique Richez-Lerouge, the founder of France’s regional cheese
association and its national cheese day. She is also the face of
December for the calendar.

All wonderful fun and both the cheeses and French women in lingerie add to the gaeity of nations and the amount of pleasure in the world. I do wonder about this though:

She had praise for British cheeses, though. "I recently had a wonderful
unpasteurised Stilton in Paris," she said. "Why not launch a Miss
Stilton yourselves?"

Mmmmmm. Look at the blue veins in that!

Not going to catch on really is it?