Burberry reported rising profits and, well:

Burberry, the upmarket fashion house, today reported an 18% increase in first-half profits to £78.8m, but issued a conservative outlook for the rest of the year.

Now that every chav in the land requires a series of outfits in their trademarked plaid yes, I can imagine that profits are up. I’d also be slightly worried about the long term future of the brand: when your product is the clothing of choice to throw up in it’s going to be tough to maintain an image of exclusivity.