One of the things that these intertubes bring us, the consumers, is the ability to do comparison shopping. Instead of having to walk around all the different offices, or even phone them, we can find out the prices and offers from different providers simply by looking online.

But it goes further than this as well. Consider, for example, looking for cheap car insurance. We don't in fact need to even go looking for if you click through that link you'll find yourself at a comparison site. They do all of the hard work for you. You tell them what you need, where you are, who you are, and they'll come back with which companies are offering you the best deals. It's a lovely little site, simple and easy to use.

Ain't these intertubes great?