Jack White is miffed that the first airing of the new Bond theme will be as part of an advertising campaign for Coke Zero.

Coke have rebranded the Coke Zero Zero 7 to tie in with the Bond theme. Jack White responded to the idea with the following statement, "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum of Solace, not for Coca-Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."

Coca-Cola then issued the following press release clarifying their position, "The Coca-Cola Company has been granted use of an instrumental version of the song for use in its advertising of the partnership between "Coca-Cola Zero" and "Quantum of Solace", The Coca-Cola Company regrets any confusion regarding the "Quantum of Solace"/ "Coca-Cola Zero" promotion."

Basically Coke have paid Sony Pictures a bucketful of greenbacks to have the theme tune.  Money talks!

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