Australian Olympic swimmer Stephanie Rice appears in a raunchy FHM photo-shoot just days before her assault on Beijing Gold.

The 20-year-old world record holder in the 200m medley is the cover girl on Australian FHM and swims in her first Olympic heat on 9th August.

In the news articles various "experts" give their thoughts on the matter.  Curiously, while all the experts are men, none of them give their opinions on whether she’s hot sauce.

Possibly the most disturbing thing is the comment from "Media buyer" Harold Mitchell, who thinks:

…her marketability had dwindled after her split from Eamon Sullivan last week, and a reunion was the key to their success.

So wearing your undies in a magazine is immoral, but maintaining a fake relationship purely to enhance your brand image is a good thing?

Stephanie Rice down to her bare essentials
LIVENEWS.com.au – Sydney,NSW,Australia
Glamour girl Stephanie Rice is the latest cover girl for FHM men’s
magazine, sporting stockings and stilettos in a steamy shoot that is sure
to have tongues …

Sexy Stephanie’s raunchy shots
Sunday Times.au – Perth,WA,Australia
The women’s medley world record holder is the latest FHM
magazine cover girl, heading down the same path that caused controversy for
runner Tamsyn Lewis …

Steph strips off for lad mag
The Australian – Sydney,Australia
The medley world record holder is the latest FHM magazine cover
girl, heading down the same path that caused controversy for runner Tamsyn
Lewis before the …