Jackassworld.com goes through its hard launch this weekend. The site, as th name Jackassworld.com might tell you, is he new online home of the Jackass team. Jackassworld.com has been in soft launch for a number of months now: and now’s the time to let everybody know about it.
Saturday’s special is intended to drum up interest in the launch of Jackassworld.com, where Tremaine and the "Jackasses" will be taking their act full-time.
"The premise of the Web site is, instead of just shooting when we have a big movie, we’re just going to constantly shoot," said Tremaine. "It was almost impossible to get Knoxville to stop shooting the last movie we had, so this sort of satisfies his need to just always be shooting something. It’s not to say we won’t ever do a third movie, but until then we’re going to be doing a bunch of new stuff all the time."
The best thing about the site? It’s uncensored.
"No bleeps or blurs," said Tremaine.
So what does Tremaine suspect he’ll be doing after a full day of "kicking back and watching the destruction" of his "Jackass" crew?
"Throwing up and apologizing."
As an intro to Jackassworld.com we get to see the stunt in which Johnny Knoxville nearly severed his penis (my, aren’t we lucky people?)
The accident and a whole lot more will be broadcast on MTV this weekend, when—to celebrate the official launch of jackassworld.com—Knoxville and his crew of nutso pals take over the network for 24 hours starting at noon ET on Saturday.
But—per doctors orders—no stunts for Knoxville for about three months. “Usually if I have a cast or something on my arm or leg, I’ll cut it off early,” he said. "But this is the one time I will respect the doctors."
Luckily, Knoxville quickly pointed out, not all activity has been put on hold: “I just got the catheter out, and the doctor said I can resume normal functions immediately—like, manly functions.”
If you want the news in brief:
MTV will officially launch JackassWorld.com tomorrow, offering webisodes of the popular series and an interactive community of fans. The Jackass crew will takeover MTV all day tomorrow to promote the launch.
Jackassworld.com is certainly getting the news coverage with its launch:
Now the actor, comedian, and co-creator of the Jackass movies, known for wince-inducing stunts, will try his luck on the Web.
To promote the official launch of Jackassworld.com, the Internet site jointly run by Knoxville and MTV, the cable network is allowing Knoxville, Bam Margera, Steve-O, and the rest of the Jackass crew to take over programming for an entire day, starting Saturday.
The Web site, which will feature the same bet-you-wouldn’t-do-this spectacles as the movies, is an example of how MTV is banking on dozens of Web sites that target a separate demographic group or fan base for each of its shows. The idea is to make it easier for people to find and interact with shows and their casts.
Even before all of this, during the soft launch, Jackassworld.com has been bringing in the viewers:
The programming ploy, inspiring some trepidation from MTV executives, comes in support of the official launch of Jackassworld.com, which offers a slate of absurd Web-based fare. Since its soft launch earlier this year, the site, a joint venture between MTV and Dickhouse Productions, had recorded 2.6 million streams of online theatrical Jackass 2.5 according to executives.
The launch is all over MTV up until noon today:
MTV and Dickhouse Productions announced today the hard launch of JACKASSWORLD.com, a joint venture that soft launched earlier this year. JACKASSWORLD will surely satisfy any urge you may have for seeing Johnny Knoxville getting kicked in the nuts, Bam Margera terrorizing his mom and dad, or Steve-O and Chris Pontius running rampant and nude throughout the wilderness, and also goes beyond the shows and movies to offer up a fresh new slate of absurd Web-based entertainment. And while you’re there, you can join the millions of other fans in the JACKASSWORLD community who have already generated more than 2.6 million streams of jackass 2.5 in just over two months.
"What better way to celebrate the artistic and cultural merits of the Jackass crew than to develop a new site dedicated to their hilarious and cringe-inducing antics in a way that’s never been done before," said Courtney Holt, Executive Vice President of Digital Music & Media for MTV Networks’ Music & Logo Group. "JACKASSWORLD unites legions of jackasses worldwide in an awe-inspiring community where they can relive their favorite moments from the franchise and stumble upon original and surprising new features added daily."
To mark the hard launch of JACKASSWORLD.com, MTV is willingly, albeit apprehensively, handing over the reins of the network to the cast of Jackass for the "JACKASSWORLD: 24 Hour Takeover" — 24 continuous hours of programming starting noon ET, Saturday, February 23rd through noon ET, Sunday, February 24th. No one really knows what exactly the Jackass cast plans on doing once it has taken over the studio, but whatever it is will be going out in a live broadcast featuring new stunts, pranks and unbridled silliness with the added benefit of sleep deprivation.
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