A fairly basic thought in business is that you want to collect data on your business. Who your customers are for example. If you can work out who already buys your products then you can work out how to reach out to more people who are similar: after all, if it turns out that most of your cutomers are AB1 s then you’ll want to shift your advertising to appeal to AB1s.

Nothing too complex in that, it’s been known for years. It’s also true that you’ll want to work out who does not buy your products. Here you’re trying to find out why not: is it because they neither need nor want them? Or are you simply not explaining matters well?

A third use of your business data is in trying to work out why people who are aware of what you do do not purchase. After all, you’ve spent enough on the advertising and marketing to make them aware, why does this not translate into sales? By tracking such people through the system it’s often possible to increase the ratio of sales to inquiries. Perhaps you’re not, once they approach you, feeding them all of the information they require, or not doing so in a timely manner?

The final part of the puzzle is that computers have meant you have ever more information available to you to sift through: but how, exactly, do you go about doing that? It’s at this point that you might want to think about contacting Business Objects Consultancy Services. They know how to do all of this in a way that you probably don’t.

Disclosure Policy.