Branson and CO2

Critics, eh?

Last September Sir Richard announced that all profits
from his five airlines and train companies — which he estimated at
£1.54 billion over 10 years – would be invested in developing green
energy sources.

But critics pointed out that the
gesture was not entirely philanthropic, because the money was being
diverted into commercial renewable energy ventures.

Who cares whether it’s philanthropic or not? Surely if it stops the planet from boiling it’s a good thing, whatever his motives? Or are intentions more important than outcomes?

4 responses

  1. There was something possibly even more stupid in the Independent yesterday (quelle surprise…)
    Somebody commented on Branson’s offer of a £10m prize for inventing something to suck up CO2: “But how does he square that with his desire to turn us all into an army of carbon-crazed space cadets?”
    Yes, well, he mustn’t clean up after himself. Er…

  2. But you can’t make profits – that’s the capitalist system, which we all know is responsible for all the ills of the world.
    The Soviet Union was such a wonderful place, if only Lenin had succeeded in getting rid of money.
    Tim adds: They did try it for a bit actually, non-cash accounting. Didn’t work of course.

  3. The Soviet Union may have had a terrible human rights record, and its economy incompetently inefficient, but at least totalitarian communism allowed it to look after the environment. Err..

  4. I’ve just written an article on the industrial cities in Siberia, where journalists are banned, and the average life expectancy is lower than Saharan Africa due to toxic rain and contaminated air.
    Good stuff.
    I’m all for big business going green, and to be honest, their motives for doing so do not concern me. The point is the majority of big business stakeholders are interested in figures, and if they can be shown that going green is good for their pockets, they would do it.
    One multinational company cutting its carbon footprint by a 1/4 means a lot more than just little me switching off my mobile phone charger!

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