So Rebecca Front has decided to reduce the food miles that go into her family’s maw. Silly thing to do, if one really were worried about the effect of your eating habits upon climate change then one would look at total emissions from your food rather than the miles travelled.
Think, for example, of that rather lovely DEFRA report that shows that 48% of food miles are bringing the stuff back from the shops, not getting it to them.
Anyway, she finds that she can’t in fact find anything to eat in the supermarket in January, beyond some kale etc, that is both organic and UK (or even European) produced. Fair enough, that’s a pretty good description of how we are fed now. But this:
If our shopping habits are to adapt then it will have to come from
government pressure on food retailers, not from consumer pressure.
Isn’t that the most delighful example of Guardianista thinking? Because the supermarkets don’t sell what I want to buy then the Government must force them to? Further:
I can’t stop it single-handedly, but if we all use what little power we have as consumers, maybe it will make a difference.
Little power? Does this woman not realise that to a profit making business, the consumer is sovereign? If "we all use" then the supermarkets will have home grown, organic only, products on the shelves faster than you can get a bureaucrat to sharpen his pencil.
How in hell do you think the imported organic veggies got into the places in the first place? I don’t remember any edict going out from Whitehall, do you? Consumers asked for, by buying the things, so supermarkets stock them.
A question: just how foolish and unobservant to you have to be to get an article into The Guardian? Am I there yet?
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