In an attempt to raise money:

A chance to slap a man’s face with a wet fish is being auctioned on
eBay. Ben Fillmore, 24, will be offering up his face at noon this
Saturday at Speakers’ Corner in Hyde Park, London, to raise money for
the Stroke Association. It is part of his personal campaign to collect
£10,000 for the charity. The winning bidder is allowed to slap him once
with any fish of the person’s choosing, as long as it is fresh, not
frozen, and must also buy the fish. The top bid is currently £7.50.

Better get Plod round there to stop this. As with the conger cuddling, it is clearly disrespectful to dead fish everywhere.