So, quick question for any advertising types out there (and other bloggers, yes, please do spread this news around the UK blogging community, get it in front of the ad buyers).

Does advertising on blogs work? More specifically, does the BlogAds system work? Via Craig we get to this:

DESPITE THEIR RELATIVELY LOW REACH compared
to mass media outlets, blogs and other consumer-generated media
channels can be extremely cost-effective in driving Web traffic to
campaign sites and creating interest, said panelists at the OMMA East
Conference on Wednesday. Panelist Brian Clark, the CEO of GMD Studios,
recounted a campaign that his agency ran for Audi, titled "The Art of
the Heist." Just one-half of one percent of the media buy budget, Clark
said, was spent on BlogAds–a firm run by panel moderator Henry
Copeland, which sells ad space on some of the highest-trafficked blogs.
Those ads, Clark said, ended up accounting for 29 percent of the
traffic sent to the campaign’s landing page.

That would be something of a resounding yes then wouldn’t it. Certainly it seems to be a touch more successful than this Barry Scott tit. For example, there is a subset ( a mini-network in the parlance) aimed squarely at UK blogs. Just under 400,000 impressions a week for the bargain price of $ 303 per week, lower with longer buys. 0.08 cents per impression. Something of a bargain, eh?

Get your credit cards out boys.

BTW, if anyone wants to join the BlogAds network I have some invites going. Just email me with the URL of your blog.