IKEA.

Two lovely little bits in the Torygraph City column today. The first time I’ve seen chav used without explanation in the mainstream press. This might reflect the fact that my reading is a little limited but when a major paper uses such a new word, without it being in an artilcle explaining it (all those pieces about what are chavs, what do chavs do etc) then I think you can safely say that the word has arrived as a real and proper part of the language:

The chav-fest on Thursday night at the new Edmonton store is repeated,
albeit in somewhat attenuated form, at the three existing London
branches every weekend.

The second is the existence of companies who will buy, deliver and put together your IKEA furniture for a fee.

Several little businesses have sprung up that will buy your Klippan
sofa and deliver it, and even crack the assembly code on your flat-pack
furniture in the comfort of your own home. Perhaps it’s time Ikea told
their customers about flatpackbrighton.co.uk, mikeear.com or
instantsatisfaction.co.uk.

Its a grand example of comparative advantage, as pointed out by Arnold Kling back in October.

In

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