Free the Heinz 57!

Via Mr E I find this campaign:
When it’s howling a gale outside and fat
raindrops are coursing down a steamed-up kitchen window, there are few
sights more welcoming than a bowl of Heinz Cream of Tomato soup or a
generous pile of Heinz Baked Beans heaped over a doorstep of freshly
toasted white bread.
These meals
may not please the food fascists who appear to run this tin-pot
nation… but they are our birthright and a staple food of the
Englishman’s nursery. They are a culinary retreat that harks back to
childhood and a time when the world was a safer place and David
Blunkett wasn’t waiting to give you a thick ear for not carrying your
national identity card.So imagine
my surprise when, on opening a couple of cans of these products over
the Christmas break, I discovered that some lentil-eating,
Guardian-reading do-gooder at Heinz had decreed that a large dose of
salt and sugar be removed from both products. Instead of that
marvellous zing of sugar and salt at the back of the throat, my taste
buds were greeted by an anaemic, lily-livered adaptation of these
once-great products. And why is this happening? Because the governnment
wants us all to eat less salt and sugar while we follow the Carole
Caplin diet.

Mark goes on to encourage readers to write into Heinz to protest, providing the link and everything. Just what we need, an uprising by the righteous.

Rootling around his site I find much more that interests me….he’s a journo on the Bath Chronic (or at least was), the delightful paper of that pleasant urb. He thus works with my brother’s best friend (Andy) who is a freelance photographer whose work often appears in their pages. Although we’re about the same age and we both grew up in Bath I don’t think our paths have crossed. He also  states that as a writer he’s been greatly influenced by Miles Kington and Keith Waterhouse…so I bet I know which pub he drinks in (and if I’m right it would mean that our paths have crossed) for there is one fine establishment in the centre of town where Miles used to drink and where Keith now does.

Small world ain’t it?

Update. Even smaller than I had thought. Mark used to work in that pub a couple of years before I did. And drinks in it now (and therefore we must have met at some point). So, Mr E, you know where to go when next in Bath for your lunchtime pint and carry on your support for the campaign.

4 responses

  1. Of all the interesting challenges that British cuisine brings to the table, I’ve always failed to see the fascination with “beans on taost”, Heinz or otherwise.
    What’s the deal here? Did this dish arise during some period of starvation in the UK?

  2. I’ve never understood that beans-and-toast thing either. But then, don’t the Enlish like weird toppings on their pizzas (like canned corn)?

  3. Perhaps you don’t understand, it’s a deep rooted thing. When you’re fed this stuff (and remember we weren’t doing so well as you guys back in the 1960s) as a kid you get attached to it in an atavistic sort of way. Anyway, it’s the principle. We don’t want the government messing with our food. Look what happened with our beef.

  4. Well, if Unilever can get away with removing the beef from Bovril, reducing the salt and sugar content of Heinz tomato soup is nothing, is it?

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